20/08/2024
How AI is Revolutionising the Marketing Funnel
The marketing funnel, a concept as old as marketing itself,
has undergone a profound transformation in the digital age. Once a linear path
from awareness to purchase, the marketing funnel has become more dynamic and
personalised, thanks in large part to advancements in artificial intelligence
(AI). Today, AI in marketing is a powerful toolset that has revolutionised how
businesses attract, engage, and convert users.
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