Discover, engage and convert.
Email marketing is sometimes an underrated tool, often seen as a way to notify customers of sales and new offerings. However, email marketing should be used to its full potential by looking at it as a method to build important first-party data for other channels, learn more about your customer and their online behaviour, increase loyalty and advocacy, and dynamically engage with them when they engage with your website.
Optimal email marketing is not just a channel to communicate directly with your customer, but can help you generate a lot of potentially lost revenue, whilst giving the customer a more personalised connection to you and your business.