20/03/2025
Understanding Google’s Core Web Vitals
Delivering an outstanding user experience is critical
for online success for businesses in the modern day.
If your website isn’t meeting Google’s standards, it could
impact your visibility, conversions, and overall user satisfaction. But don’t
worry, that’s where we at Studio2 come in. We specialise in improving Core Web
Vitals to make sure your website is not only search-engine-friendly but also
provides a seamless and engaging experience for visitors.
What Are Core Web Vitals?
Google’s Core Web Vitals are a set of performance metrics
designed to assess a website’s speed, responsiveness, and visual stability, all
of which directly influence search rankings and user engagement. Google defines
Core Web Vitals as three key performance indicators that measure how users
experience a website:
1. Largest Contentful Paint (LCP) – Loading Speed
LCP measures how long it takes for the largest visible
element (such as an image, video, or block of text) to load. A fast LCP makes
sure that users can quickly see and interact with meaningful content on your
site, without it taking too long to load.
Google’s Benchmark: 2.5 seconds or less.
How We Help: We can help optimise images, implement lazy loading
techniques, upgrade hosting servers, and reduce unnecessary code to speed up
page load times.
2. Interaction to Next Paint (INP) – Responsiveness
INP measures the time it takes for a website to respond to
user interactions, such as clicking a button or filling out a form. Poor INP
scores means slow response times, which frustrate visitors and reduce
engagement.
Google’s Benchmark: Below 200 milliseconds.
How We Help: We streamline JavaScript execution,
optimise third-party scripts, and improve browser caching to ensure smooth and
instant user interactions.
3. Cumulative Layout Shift (CLS) – Visual Stability
CLS measures how much the page layout unexpectedly shifts as
it loads. Have you ever tried to click a button, only for it to move at the
last second? That’s a high CLS score at work, leading to a frustrating user
experience.
Google’s Benchmark: Below 0.1.
How We Help: We make sure images, ads, and embeds have set dimensions,
use font-loading best practices, and refine CSS to maintain a stable layout.
Why Do Core Web Vitals Matter?
Google uses Core Web Vitals as a ranking factor, meaning a
poor score could push your website further down search engine results, making
it harder for potential customers to find you. Here are some other benefits to
improving these metrics:
Higher Engagement
– Faster and more responsive websites keep users engaged for longer.
Better Conversions – Smooth,
frustration-free browsing leads to more sign-ups, purchases, and inquiries.
Competitive Advantage – Your
website will outperform competitors who overlook these essential performance
factors.
The Impact of Improving Core Web Vitals
Many businesses underestimate how much small technical
optimisations can improve their bottom line. According to Google:
-
A
1-second delay in page load time can reduce conversions by up to 20%.
-
Pages
that meet Core Web Vitals standards experience 24% fewer bounce rates.
-
Improving
site speed can increase user retention and loyalty—key for long-term
success.
By helping to optimise your Core Web Vitals, we won’t just boost
your search rankings but also create a smoother, faster, and more engaging
user experience that turns visitors into customers.
Final Thoughts: Let’s Supercharge Your Website’s
Performance
If your website isn’t meeting Google’s Core Web Vitals
benchmarks, you could be losing traffic, conversions, and potential customers.
As a marketing agency, we specialise in technical SEO and website performance
optimisation.
Ready to boost your rankings and improve user experience? Get in touch today,
and let’s improve your website’s Core Web Vitals together!
