Industry News

08/10/2024

 A T-shaped marketer possesses a deep understanding of one or two key areas of marketing (the vertical part of the ‘T’) while having wide knowledge across other disciplines (the horizontal part). This skill set allows them to execute comprehensive strategies and collaborate effectively across different marketing functions.

20/08/2024

The marketing funnel, a concept as old as marketing itself, has undergone a profound transformation in the digital age. Once a linear path from awareness to purchase, the marketing funnel has become more dynamic and personalised, thanks in large part to advancements in artificial intelligence (AI). Today, AI in marketing is a powerful toolset that has revolutionised how businesses attract, engage, and convert users.

01/07/2024

Standing out from the crowd in the digital world is more challenging—and more crucial—than ever. This is where Studio2, a cutting-edge digital marketing agency, steps in. We're here to transform your digital presence and help drive your business toward success. With an extensive suite of services, Studio2 is your go-to partner for all things digital marketing.